Full Website Redesign for Getaroom.com
Getaroom.com operates with an affiliate marketing business model, relying heavily on external sources for revenue generation. The existing website may not be fully optimized for user engagement and direct bookings, potentially leading to a lower conversion rate and user retention. My design challenge was to revamp the online brand and user interface of Getaroom.com, enhancing the overall user experience to attract and encourage more consumers to book hotels directly through the website.
Company: Getaroom.com
Role: UX/UI Designer
Design Tools: Adobe XD, Sketch, Adobe Illustrator and Photoshop
Date: January, 2019
UX/UI Methodology: User Research, Wireframes, High Fidelity Prototypes
Project Duration: 4 Months
Challenge
Old Hotel Booking Website Design
The previous user interface of Getaroom.com was dated and cluttered, lacking intuitive navigation and visual appeal, necessitating a transformation towards a more modern, simple, and trustworthy design to enhance user experience. The search results were the most critical piece of the whole redesign, where the majority of the project's design time was focused to optimize user engagement and efficiency.
Proposed Mobile-Friendly Wireframes for the Hotel Property and Checkout Pages
Responsive Designs for the New Website
The proposed new designs for the Getaroom.com hotel booking website embrace the principles of responsive design, ensuring a seamless and engaging experience across all devices. This modern approach elevates the brand through the strategic use of an appropriate color palette, carefully selected fonts, and innovative interactive UI components. These elements not only enhance the aesthetic appeal but also contribute to a more intuitive and user-friendly interface. By focusing on these key design aspects, the new site not only aligns with current trends but also reinforces the brand's identity, making the user's journey from browsing to booking both enjoyable and efficient.
